Advertising and Marketing.
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Once you have your website built and hosted you will then need to think about getting people to look at it.
There are a number of ways that this can be achieved, both online and offline.

Online

One of the most effective ways to get browsers to visit your site is via the major search engines.
Every website built by Quasar Design is initially researched and then optimised with all the relevant keywords and phrases placed in both the body of the site and in the meta tags and then submitted to at least 10 major search engines.

Whilst this is a must as far as internet advertising is concerned, you will probably find that it's not a good enough way of attracting large numbers of people to your site. This is because as a free service the search engines may take a number of weeks or even months to index your site and place it in their databases.

Once this is done there is no guarantee of where your site will then appear within the listings, even if your site has been well optimised. There's a lot of competition. As more people visit your site, the higher up the search engines it will appear so you should look at other ways of attracting people to your site.

 

Other ways of giving your site some much needed exposure in the search engines include link and banner exchange programmes, paid for link inclusions on other relevant sites and portals and, pay-per-click keyword and phrases campaigns.

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Quasar Design, 1 Kingsmill, Sheepfoot Hill, Malton, North Yorkshire, YO17 7DS
Tel: 01653 698917 Email: webmaster@quasardesign.co.uk
www.quasardesign.co.uk